The partnership will introduce XtendGame, a platform focused on real-time analytics and operator engagement tools.
Key Points:
- Multilot Corporation unveils its rebrand as XtendGame, a cutting-edge platform for the iGaming industry.
- XtendGame empowers operators with XtendAI (analytics) and XtendPlay (engagement) tools, fostering data-driven decision-making and enhanced player experiences.
- SCCG Management leverages its global network and expertise to support XtendGame’s launch at ICE Barcelona 2025.
XtendGame: Redefining iGaming Engagement and Analytics
SCCG Management and the newly rebranded XtendGame (formerly Multilot Corporation) announce a strategic partnership to revolutionize the iGaming landscape. XtendGame’s comprehensive platform will make its official debut at the prestigious ICE Barcelona Conference held from January 20-22, 2025, showcasing its innovative solutions to a global audience.
XtendGame equips iGaming operators with a powerful suite of tools designed to optimize player engagement and drive informed decision-making. The platform’s core features include:
- XtendAI: This advanced analytics module provides near real-time insights into player behavior and preferences, enabling data-driven strategies for maximizing customer retention and loyalty.
- XtendPlay: This comprehensive engagement toolkit empowers operators to personalize the player experience through targeted promotions, gamification features, and interactive elements.
A Winning Partnership for the Future of iGaming
Jim Berger, CEO of XtendGame, emphasizes the platform’s transformative potential: “The launch of XtendGame signifies a bold step forward for iGaming operators. Our end-to-end platform offers unparalleled compliance, security, and the tools to thrive in today’s dynamic and demanding marketplace.”
SCCG Management, renowned for its global network and industry expertise, plays a crucial role in XtendGame’s rollout. Stephen Crystal, CEO of SCCG Management, expresses his enthusiasm for the partnership: “We are delighted to collaborate with XtendGame in shaping the future of technology-driven gaming engagement and analytics. XtendGame is a game-changer, combining the power of real-time data and engagement tools to cater to the evolving needs of both operators and players.”
SCCG Management’s Commitment to Innovation
SCCG Management’s dedication to innovation extends beyond XtendGame. In January 2025, they announced partnerships in Africa with industry leaders like Yahaya Adamu Maikori (legal expert) and Kahari S Nash (gaming entrepreneur). This initiative focuses on regulatory compliance and market access solutions, integrating advanced technologies like AI-powered CRM tools and payment systems to cater to the specific needs of emerging markets.
Furthermore, SCCG’s previous collaboration with Chata.AI (November 2024) focused on delivering self-service data analytics solutions driven by natural language processing. This highlights their commitment to fostering data-driven decision-making across the iGaming industry.
XtendGame: Comprehensive Solutions for iGaming Success
XtendGame caters not only to iGaming operators but also to CRM providers and B2C companies. The platform offers a diverse range of features such as:
- Augmented reality games
- Sweepstakes solutions
- Social gaming tools
By combining these features with its core analytics and engagement functionalities, XtendGame provides a comprehensive solution for optimizing player engagement, maximizing revenue, and staying ahead of the curve in the ever-evolving iGaming industry.
