QMRA members have access to several key resources, including a detailed compliance report.
Quality Mark Responsible Affiliates (QMRA), a leading provider of affiliate compliance solutions, has announced its expansion into the Australian market. This expansion strengthens QMRA’s position as a global player in the online gambling industry, offering its comprehensive compliance certification program to affiliates operating in this key territory.
Building on Success:
Launched in early 2024 by XY Legal Solutions, QMRA builds upon the success of its Dutch program, KVA. KVA has secured the trust of major operators and over 90 members since its inception in 2021. QMRA offers a similar program tailored to the specific regulatory landscape of Australia.
Benefits for Affiliates:
- Compliance Reports: QMRA provides affiliates with detailed and personalized reports outlining their compliance with relevant Australian regulations.
- Online Certificates: Affiliates receive official online certificates verifying website compliance, enhancing trust with potential partners and operators.
- Expert Consultation: QMRA grants its members access to consultations on compliance-related matters, ensuring they stay informed and up-to-date on regulatory changes.
Industry Adoption and Growth:
QMRA has experienced rapid adoption since its launch, attracting a diverse range of industry players across multiple jurisdictions. These include Belgium, Spain, Denmark, Germany, and various US states. Prominent companies such as Leadstar Media, ADM Group, BetFans, and Game Lounge rely on QMRA to ensure their affiliate marketing practices are compliant.
Recent Developments:
Gentoo, a leading casino affiliate network, integrated QMRA standards into its official company policy. This commitment was demonstrated in October 2024 when Gentoo submitted its Swedish and German versions of Newcasinos.com for compliance review by QMRA.
Sitebee, a provider of marketing solutions for online gaming affiliates, partnered with QMRA to expand its compliance offerings. Rasmus Bank Nielsen, Head of Sitebee, highlighted the value of this partnership: “By integrating QMRA’s extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market.”
