Key Highlights:

Enhanced Customization: Pragmatic Play’s Smart Studio empowers operators to personalize their Live Casino offerings, tailoring them to specific player preferences and regional tastes.

Expanded Latin American Presence: The partnership with EstrelaBet marks a significant step in Pragmatic Play’s expansion into the Latin American market.

Innovative Features: The Smart Studio offers a range of customization options, including branding, game environment, and user interface.

A New Era of Personalized Gaming

Pragmatic Play, a leading provider of innovative gaming content, has further strengthened its position in the Latin American market with the successful launch of its Smart Studio with EstrelaBet. This strategic partnership brings a new era of personalized gaming experiences to players in Brazil.

The Smart Studio empowers operators like EstrelaBet to customize their Live Casino offerings, tailoring them to the specific preferences of their target audience. By providing the flexibility to personalize branding, game environments, and user interfaces, the Smart Studio enables operators to create unique and engaging experiences.

Victor Arias, VP of Latin American Operations at Arrise powering Pragmatic Play, expressed his enthusiasm for the partnership: “The successful go-live of the Smart Studio with EstrelaBet is a major milestone. This initiative showcases Pragmatic Play’s commitment to delivering tailored solutions that resonate with players and elevate the iGaming experience.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, echoed this sentiment, highlighting the positive impact of the partnership: “The launch of the dedicated Smart Studio is a major achievement for our brand. It reinforces our commitment to providing exclusive and engaging gaming content to our players.”

Pragmatic Play’s dedication to innovation and customization is evident in its expanding product portfolio. The company continues to push the boundaries of gaming technology, delivering cutting-edge solutions that meet the evolving needs of operators and players alike.