In a move that promises to excite social casino players worldwide, IGT and Playtika have entered into a strategic content partnership. This collaboration will see a selection of IGT’s most popular slot titles integrated into Playtika’s leading social casino games, including Slotomania, Caesars Slots, and House of Fun.

Launching with “Cleopatra II”

The partnership will debut with the highly anticipated launch of IGT’s iconic “Cleopatra II” slot in Slotomania on December 26, 2024. This launch will be accompanied by a comprehensive marketing campaign to drive player engagement and excitement.

Expanding Reach and Enhancing Player Experience

This collaboration presents a significant opportunity for both companies.

For IGT: The partnership allows IGT to extend the reach of its renowned slot titles to a vast audience of social casino players, introducing them to the thrill of IGT’s iconic games in a free-to-play environment.

For Playtika: This strategic alliance enables Playtika to further enhance its already impressive portfolio of social casino games by incorporating IGT’s high-quality and engaging slot content.

Executive Statements

“We are constantly looking for ways to engage new players and are thrilled to announce our strategic content partnership with IGT,” stated Amnon Calev, Playtika Executive General Manager of Slots Central and Slotomania. “As leaders in the social casino industry, it was only natural for us to collaborate with the creators of some of the most iconic games in the gaming industry and bring the best content into our social casino games.”

“By partnering with Playtika, IGT can extend the reach of its player-favorite games portfolio and offer popular games such as Cleopatra II in a free-to-play format via Playtika’s iconic social casino games,” added Nick Khin, IGT President of Global Gaming. “This collaboration creates new opportunities for a global audience of players to immerse themselves in the thrill of IGT slots in a virtual, social setting.”

Industry News

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