Highlights:

Regulatory cooperation: The Gambling Regulatory Authority of Ireland (GRAI) and the Advertising Standards Authority of Ireland (ASAI) have formed a partnership to handle complaints about gambling advertising.

Simplified complaints process: The partnership aims to simplify the complaints process and ensure that gambling advertising-related issues are resolved quickly.

Consumer Protection: Both organizations are committed to protecting the public, especially vulnerable groups such as children, from the negative impact of harmful gambling advertising.

Working together to protect consumer rights

The Gambling Regulatory Authority of Ireland (GRAI) and the Advertising Standards Authority of Ireland (ASAI) have joined forces to strengthen consumer protection in the area of gambling advertising. This joint work will simplify the complaint process and ensure that problems related to gambling advertising are resolved quickly and efficiently.

The GRAI, which will start operating in mid-2025, will oversee the regulation of gambling activities in Ireland. The organization will work closely with the ASAI to ensure that gambling advertising meets strict standards of integrity, honesty and truthfulness.

By combining their expertise and resources, GRAI and ASAI aim to create a safer and more responsible gambling environment. This partnership will help protect consumers, especially vulnerable groups such as children and youth, from the potential harms of problem gambling.

Orla Twomey, Executive Director of ASAI, expressed her enthusiasm for the collaboration: “This partnership underscores our shared commitment to protecting consumers and ensuring the public has easy access to information about responsible gambling advertising.”
Anne-Marie Caulfield, the newly appointed CEO of the GRAI, emphasized the importance of protecting the public and promoting responsible gambling behavior: “By working with the Advertising Standards Authority, we will strive to quickly and effectively address any concerns the public may have about gambling advertising.”

This partnership marks a significant step forward in Ireland’s efforts to regulate the gambling industry and protect consumers. By combining their strengths and resources, GRAI and ASAI are well positioned to address the challenges posed by problem gambling and ensure a safer and more responsible gaming environment.